FILM POSTER- Spectre

 I decided to analyse the film poster from the James Bond franchise- Spectre. James Bond is a very popular and well known franchise that is loved by almost any age group and any gender. Daniel Craig is the star in the movie and is also loved by many fans across the world. Having a well known actor in a film, gives the film a unique selling point. I thought that the poster of the film was very effective, especially in its use of colours and fonts used. 

Firstly, i am going to talk about the basic structure of the poster. James Bond is center in the poster, which brings him out more to the audience making himself appear more significant. His arms are folded and his legs are spread slightly apart, making his posture appear powerful and dominating. In his left hand, he is holding a gun that is pointing outwards. Guns are associated with danger and death, which further emphasises his dominating presence. The title of the film is placed bottom center, which is actually very effective. "Spectre" is placed below James, which metaphorically suggests that James is more superior to "Spectre". From watching the film myself, i know that Spectre is the group name of the bad guys in the film, in which James ends up essentially defeating. So, the placement of the font could actually hold deeper connections into the film itself. Below "Spectre" the "007" symbolises placed. This is an iconic symbol that is associated with the James Bond films. Double o seven is his agent number and is known by many fans. As soon as anyone hears the words double o seven it is immediately associated with James Bond. There is a small gun next to the seven at the end. The gun is pointing towards the right, the same as James is in the photograph. This helps to balance out the composition in the photograph. We can see that there is a skull in the background with a hat on. Skulls are human remains, which means that death needs to have taken place for a skull to be there. Thus, skulls are associated with negative things, which gives the poster a mysterious and edgy atmosphere. 

The colouring in the poster is also effective. The main colours used in the poster is black and white with hints of dark blue. James is wearing a white suit. Suits are commonly associated with wealth,prestige and authority, which makes James seem significant. He is also wearing a bow tie and a red,velvet hankie in his pocket. His clothing makes him look powerful and accentuate his authoritative nature. The background is black which connotes danger,mystery and power. The fact that the background is larger and more of the poster is black than white suggests that the evil side is more powerful than the good side which also creates a mysterious atmosphere. The black and white together is extreamly effective as they juxtapose/contrast each other really well. They help compliment and help stand each other out. The font used in the poster is capital letters which makes the font appear bolder and more intense. On each point of the letters it looks like there are ridges or sharp points which makes the font seem dangerous and harmful. This could suggest that the content shown in the film is similar to the way in which the font is being presented. The skull is slighted faded in the background and is behind James. This could suggest to the audience that someone is looking over James or that someone is watching him. The fact that it is a skull and not a person suggests that its more likley to be a bad person than good, which brings an ominous vibe to the poster. 

In conclusion, i feel that the Spectre poster was really successful especially in its use of colour. The fact that the black and white juxtapose each other helps them to stand out even bolder making the poster look more effective.