Main Film Poster Inspiration

For our film poster we took our main inspiration from the film 'INSANE'. This particular poster had many features that made us take a lot of inspiration and ideas. The genre of this film is the same as our trailer ( a clown horror ) therefore, the poster had a lot of stereotypical conventions linking to this particular genre. The film poster is very similar to the trailer in a way. In the sense that, the film poster and the trailer need to give the audience an idea to what the film is about, without giving too much away. We want to engage our audience and entice them into the idea of the clown, but at the same time, not release too much information so that the plot and basic narrative of the film is given away. 

Regarding the graphology, of the poster, the general layout is effective and adheres to the horror film conventions. Firstly, the composition of the poster is effective. The most recognsable feature to notice is how only half of the clown face is present on the screen. This is a clever way to entice the audience into the film. This is because only being able to see half of a figures generates emotions and connotations of mystery and the unknown- features that are witnessed in horror films. This is included on the poster, as the audience may question as to why only half of the face is shown. The title of the film is placed in the centre, middle part of the poster. This is the strongest part of the poster, as the audience are going to be naturally drawn to the middle and the largest part of the poster. This is an idea that we will feature in our poster, as we feel that this convention is strong and a successful way to create a climax as well as involve our audience. 

   Secondly, the colour scheme used. The three colours used here are black, red and white. The white and the black completely juxtapose each other, creating strong, tonal contrasts on the page that help to fixate the audience. The majority of the poster is black, excluding the left hand side. The colour black connotes aspects such as: Power, death, mystery and murder, all of which are negative connotations that would be expected to be featured in a horror film/trailer. Furthermore, the colour black helps to create anticipation and a climax. This is because the colour black restricts many things from being seen, therefore creating an ominous and creepy atmosphere. The colour of the clown is white, with black markings on the mouth, nose and eyes. This is because the colouring of the poster has been changed to a monochromatic theme. This is effective, as it creates strong contrasts and tones that help to engage the audience, due to the boldness of the colours.  The last colour shown on the screen is red, which is used for the title and some of the small prints such as the actors names, and the production company. The colour red connotes danger and blood, again, aspects that would stereo typically be expected in a horror film. In addition, the colour red is bright and strong, the complete opposite to the other colours used on the poster so it helps to bring the composition of them forwards. This is an important factor, especially when considering the title as this is the main focus point in the screen. We have learnt to use this on our poster when we create ours, as is helps to make the audience aware of what the film is about.  The other parts that are shown in red is the word 'FILMZ' and the surnames of the actors/actresses featured in the film. This is effective, as a lot of the time, the surname is the most recognisable part of the actor. If a successful actor is featured in a film, then it helps the film to have a USP, which helps grossing film profits in the box office.