• How
have you encoded your trailer/opening 2 minutes in order to convey genre?
·
Our genre for our trailer is horror.
Stereotypical conventions concerning the category of horror in a trailer
include: Sharp and edgy editing, isolated locations, music indicating a
frightful moment coming up to create a climax/suspense and a disruption of
normality. There are also subcategories of horror which include: Action Horror, Asian Horror, Clown Horror,
Creepy Dolls and Toys and Dark Fantasy. Our film centres on a clown, which has
a predominant creepy and ominous feel to it. Clowns are historically seen as
entertaining and an amusing gesture for children at circus’s and fun fairs. To
a more modern day approach, clowns are seen as creepy and disturbing. This
could be due to the influence of films such as Stephen King’s “IT” and Tobe
Hooper’s “The Poltergeist.” Regarding the editing in our trailer, we have used
a lot of clever transitions to play on this idea of clowns being creepy and
sinister. There is a part in the trailer
where the clown is shot three times, moving closer to the camera each time. We
have used a ‘Non-additive dissolve’ to fade each clip of the clown together.
This means that the second clip fades onto the screen with the previous shot
still in the frame. This is an effective way to demonstrate the idea of the
clown being supernatural and paranormal, as you cannot be in two places at
once. Furthermore, the clown is tilting its head to the side in the first clip
and not in the second, this depicts the idea of a glitch or a malfunction with
the clown, giving the film a surreal and sinister atmosphere.
We used female actors as
the protagonists in the trailer, as females are stereo typically seen as more
vulnerable and innocent in comparison to males.
We showed match on action of the girls walking home from school, which
can be seen through the MES of props, as they have folders and school bags.
This conforms to the genre of horror. Horror films usually display a girl/s
walking somewhere which helps the audience to feel suspense and uncertainty
about what is going to happen next. We also display the girls in a home in the
kitchen, which is a relatable and ordinary thing that teenage girls would do.
Our target audience for our trailer is set at 15-25 year olds, which adheres to
the fact that the audience can relate to the content shown, as being young
teenagers/adults they are likely to do activities such as, relaxing at home,
going to school/educational institute.
How have you subverted expectations in order to engage
your audience?
Regarding the locations
of where we have shot our trailer, we wanted the locations to be relatable,
therefore making the audience feel part of the film and in the protagonist’s
shoes. Stereo typically, horror films are shot in creepy, old houses or in the
woods. With our trailer, we decided to include conventional locations to
clearly signify to our audience what our genre is, but we also included
locations that subvert to the horror expectations such as a park. Parks connote
the idea of having fun, playing games and children enjoying themselves, we
wanted to play on this idea, and make an amusing and pleasant location become
completely juxtaposed to become a deathly and sinister location. We felt that
this was ironic to the historical context behind clowns. Clowns were seen to be
laughable figures for children, make jokes and entertain them- a similar
purpose to a park. Thus, we put two and two together by linking to clown with a
location. Shots in the park include
close up shots of a swing, swinging on its own to show a paranormal edge. A
clown swinging on the swing after a shot of the swing on its own, to display to
the audience that the clown can appear anywhere and anytime, generating emotions
of fear.
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