We took a lot of inspiration from the film company "EMPIRE". Empire is a British film magazine published monthly by Bauer Consumer Media of Hamburg based Bauer Media Group. From the first issue in July 1989, the magazine was edited by Barry McIlheney and published by Emap. Bauer purchased Emap Consumer Media in early 2008. It is the biggest selling film magazine in the United Kingdom and is also published in the United States, Australia, Turkey, Russia, Italy and Portugal. Empire organises the annual Empire Awards which were sponsored by Sony Ericsson, and from 2009 sponsored by Jameson.The awards are voted for by readers of the magazine.
For the background of our magazine, we used our own photography. As our film is based around a clown, we wanted to include the clown on our front cover. The clown is placed in a powerful and authoritative position, with it's head tilted towards the left hand side. This gives a creepy and ominous appearance, as it gives the effect that the clown is looking directly at you/our audience. This particular shot was taken in the street, which is an everyday location that the general public are familiar with. Therefore, it creates this idea of reality, which would make our audience more on edge. The clown is standing underneath a lamp post, which is the only bit of light that is on the page. The photograph was taken in the dark, which adds a strong contrast to the photograph.
We used Photoshop to edit the font of our film. Photoshop is a complex software, which allowed us to play with colours, tones and saturation's. We used the "brightness and contrast" button to edit the font. This helped to make our font look more luminous so that it would stand our to our audience well. By using photoshop we were able to remove writing on the balloon from the original photograph by using the 'Clone Stamp'. The balloon had 'BEWARE' written on it and was also green, which didn't fit with our colour scheme well. In addition, we felt it made the cover look inappropriate and foolish.
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