INSTITUTION- Purple Lake Productions

This is our final institution we are using for our theatrical trailer. We decided to call it "Purple Lake" as we feel that this is a professional and yet simplistic name that makes our film look as if it would have been distributed by a successful company. We decided to incorporate a colour in our production title, in which we went with the colour purple. The colour purple connotes aspect such as: Mystery, poison, toxic, and power in which the majority of these are seen to be negative, which helps to link to the genre of our trailer. From research, lots of production companies use simplistic locations such as mountains or animals. Thus, we decided to use a lake for our production company. It was easy to find a photograph of a lake off the internet in which we then edited on Photoshop. Photoshop is a complex platform, which allowed us to manipulate many different parts of the photograph. The first thing that we did, was edit the brightness and contrast of the photograph. We made the brightness +11, and the contrast -46. These particular scales ensure that the photograph had darker edges, and a brighter centre. This gave the illusion that it had a  'Vignette'  effect to it. this particular filter, creates a eerie daunting atmosphere due to the black shadows created in the background. This makes the institution effective, especially for a film with the genre of horror.We also decided to use the Hue and Saturation tool to edit the colouring of the photograph. As our company features the colour purple in the title, we decided to include this into our photograph as well. We made the hue +3. This particular scale made the image have a purple tone/shade to it, which not only created strong tonal contrasts, but it also helped to balance out the photograph with the title of the trailer. 

When creating this on Adobe Premier Elements 10, we had to use transitions and filters to ensure that it looked as professional as possible. We pasted the photograph onto a plain black background, which we had saved as a JPEG on paint. We then pressed CTRL T to adjust the height and width of the photograph against our screen. This was very important, as we wanted to ensure that it wasn't too big that it was overbearing for our audience, but not too small so that it appeared insignificant. We then added a colour switch effect to it. This meant that we turned the photograph black and white, and then the filter then changed it back to colour. This was effective, as it made the institution look professional. Most production companies have simple yet appear to be complex transitions to them, such as a change in shape or font, we decided to change the formal element of colour instead to add our own individuality. Furthermore, we used a dip to white transition to flow the two clips together with the rest of our trailer. We decided to use a dip to white instead of black as we feel that the dip to black would become too repeatative when creating a horror film. The white flash also added a sophisticated atmosphere to our title.