Fonts for Trailer Title

For our film its important to consider what fonts we want to use. We need to consider what colours, sizing and font style we want to have for our trailer. We used cool text as our text generator, it had a wide range of styles which we could choose from, which meant that we were able to find the right font for our trailer. Having such a versatile generator  meant that we could all add our own ideas and expand on them how we wanted. 

For our first initial idea, we decided to stick with the colour red. The colour red can connote aspects such as danger,blood and death which are common conventions that are found in horror films. We decided to use capital letters in the titles as it helps to make the font stand out to the audience more.In addition to this, using capital letters is a common convention that I found out when researching other fonts used in films. The use of the block capital letters is bold and empowering, but almost has a slight childish and immature feel to it. We feel that this almost fades away from the horror genre and looks at more of an action feel. We want our audience to be scared and frightened by our trailer, so we need our font to also correspond with this generalisation. The clown is the antagonist in our trailer, and is the main aspect of the film. The clown means that we are also incorporating clown-like music, meaning that virtually everything in the film revolves around the clown. Therefore,we waned to include the clown into title of our films as well. We thought about having a clowns face on the letter "O" but we felt that this gave too much away of the clown, after all, this is a trailer and we want to give our audience an over all feel to the film,but not give anything away. Therefore, we thought about including the balloon.Balloons have a naturally round shape, meaning that it would fit the letter "O" sufficiently. The colour of the balloon also fits with the colour of the font, helping the composition of the font all link in together. 

For our second chosen font, we decided to experiment with the positioning of the balloon.We placed the balloon in the middle, again in place of the letter "O".  We thought that this would help to balance out the title, having letters on either side of the balloon. However, we feel that this makes the font look odd and weird. The balloon is almost too big to have placed in the middle, making the font look a bit  overbearing.Furthermore, with this font, we decided to make the font style smaller and thinner. This helped to add a more mysterious vibe to the title, as the letters are still in capitals. We also added an apostrophe in the word "Jokes" as we forgot to do so before. This would have been a huge mistake if we forgot to do this in our end product, making the title look unprofessional which would reflect badly on our trailer. 

Our third manipulation is very similar to the one before^. However, we decided to experiment with the placement and composition of the balloon. We all really like the idea of the balloon, we feel that it adds a fun twist to the trailer as it helps to indicate the idea of a clown, without giving too much away.  We prefer this placement than the one before. This is because the second manipulation almost looks to overpowering to the audience,it makes them look directly at the balloon, rather than looking at what the title actually says. With this placement, the balloon is placed earlier on in the title, which helps to structure the font style. 

On our final manipulation, we decided to play around with the colouring of the font. The colour is an essential part to the title, as it helps to set the mood of the trailer and towards the audience. The colour red is bold and dominating, which helps to grab the audiences attention. It also connotes aspects such as, blood and danger which are connotations that the audience would expect to see in a horror film. With this edit, there is a graduation of colour, from bright red to black on the word "YOU". The fact that the word "YOU" is in a different colour, helps to include the idea of direct address towards the audience. It's almost like the title is directly speaking to them, which helps to keep them engaged in the trailer. Furthermore, the colour black also symbolises dark thoughts such as evil,power and mystery which are also aspects that we want to include in our trailer.