MAGAZINE: Creating our magazine was a tricky process, as we wanted it to appear as realistic as possible. We didn't have any software's that speciallised in making magazines, so this meant that we had to essentially create a magazine structure all from scratch. his is a photograph of our magazine front cover. We took a lot of inspiration from the international film magazine- 'EMPIRE', as it had a lot of conventions that we feel fitted well to our magazine. For example, having a bold title and subtext on the sides of the poster. The cover presents the clown in the centre of the page, creating a dominating composition against the background of the image. We decided to use a long shot of the clown for the front cover of our magazine. This was because it helped to demonstrate to the audience the clowns body language, in which the clown is holding the prop of a balloon and stood as if its frozen in a particular frame. This gives the illusion of dehumanisation, as it appears like the clown is paranormal due to its posture, which successfully conforms to the conventions of a horror protagonist. We used the prop of a balloon on the cover, as we feel that this is a stereotypical convention that clowns have attached to them- usually to give out to young children to entertain them. We felt that this would be a successful idea to bring into the magazine. The MES of the costume can be considered here, with the colour of the clothing. The clown is wearing an all black outfit, which is a stereotypical convention of a protagonist from a horror film, as it almost blocks our any reconciliation of their identity. In the film industry, protagonists are usually not identified until the end, so the blocking out of their identity cements the idea of mystery, an aspect that is very common in horror films, because of the 'fear of the unknown'. In addition, the colour black connotes ideas of power and death, which are other aspects that are predominant in horror films.
We used a bold title at the top, centre of the page. This makes the title appear dominating, and gives the poster an authoritative composition. Film magazine covers, usually have the title of the magazine in this location, as it helps to make it easy to locate on a magazine shelf. Makers want audiences to buy their magazine, so why not make it bold and eccentric? We decided to name our poster 'Diverse' Diverse means "showing a great deal of variety; very different."- Google Definitions. So this seemed like a good name to call our magazine cover, as it adds our own twist and individuality to the magazine. The font we chose was bold and had extended lines on the curves of the letters, adding an archaic and old fashioned feel to the writing, which contrasts with the historical conventions connected to the clown of being seen as symbol of entertainment. At the bottom of the page, we incorporated the title of our film 'Joke's On You'. This is an important convention to include, as film makers want the title of the film to be spread and talked about, especially on huge platforms such as social media, whereby fan accounts and hashtags get the word spreading. This helps to get the film grossing, the more people talking about it, the more people will want to see the film/watch the trailer. Therefore, we decided to make the font big, and the same font that is at the end of our trailer. The font is almost child-like and has a fun twist on it, which helps to play on the idea of the clown being a symbol for children. Again, we used the letter 'O' in the word 'Joke's' to be replaced with a balloon as we feel that this is a fun twist to add, as it helps to add the idea of the clown back into the poster. We also included a bar code on the bottom right hand corner of the magazine. All magazines have a bar code, and we wanted our magazine to look as realistic and professional as possible. We didn't want it to be too recognisable, as we feel that it is not that significant and important to have on the page. The colour scheme on the poster is monochromatic. We feel that this added strong, tonal contrasts to the poster that would help to differentiate it, if it were on a shelf with other magazines. Furthermore, the idea of 'black against white' could be seen in a metaphorical sense as 'good vs evil' which is the predominant aspect that is demonstrated in horror films. We included subtext o the sides of our magazine as this is a convention that is used on posters to add extra information of what is inside the magazine. For example, we used subtext reading 'The recent remake of the 1990 hit' which is an effective way to invite audiences as this points and implies at Stephen King's 'IT' which was very successful in the film industry, therefore making audiences want to watch our film.
POSTER:
Our film poster I feel was the mot fun to create and play around with. Although there are stereotypical conventions that should be followed in order to create a successful poster, we felt that w could experiment a lot with with different software's and platforms in order to create an enticing trailer. Our main inspiration for our trailer was from the clown horror 'INSANE' directed by, Massimiliano Cerchi in 2016. Similarly, both of our trailers were based on the same sub-genre
- a clown horror- therefore we were able to pick up similar techniques to make our poster as
scary and eerie as possible.The film poster is very similar to the trailer in a way. In the sense that, the film poster and the trailer need to give the audience an idea to what the film is about, without giving too much away. We want to engage our audience and entice them into the idea of the clown, but at the same time, not release too much information so that the plot and basic narrative of the film is given away.
Regarding the graphology, of the poster, the general layout is effective and adheres to the horror film conventions. Firstly, the composition of the poster is effective. The most recognisable feature to notice is how only half of the clown face is present on the screen. This is a clever way to entice the audience into the film. This is because only being able to see half of a figures generates emotions and connotations of mystery and the unknown- features that are witnessed in horror films. This is included on the poster, as the audience may question as to why only half of the face is shown. The title of the film is placed in the centre, middle part of the poster. This is the strongest part of the poster, as the audience are going to be naturally drawn to the middle and the largest part of the poster. This is an idea that we will feature in our poster, as we feel that this convention is strong and a successful way to create a climax as well as involve our audience.
Secondly, the colour scheme used. The three colours used here are black, red and white. The white and the black completely juxtapose each other, creating strong, tonal contrasts on the page that help to fixate the audience. The majority of the poster is black, excluding the left hand side. The colour black connotes aspects such as: Power, death, mystery and murder, all of which are negative connotations that would be expected to be featured in a horror film/trailer. Furthermore, the colour black helps to create anticipation and a climax. This is because the colour black restricts many things from being seen, therefore creating an ominous and creepy atmosphere. The colour of the clown is white, with black markings on the mouth, nose and eyes. This is because the colouring of the poster has been changed to a monochromatic theme. This is effective, as it creates strong contrasts and tones that help to engage the audience, due to the boldness of the colours. The last colour shown on the screen is red, which is used for the title and some of the small prints such as the actors names, and the production company. The colour red connotes danger and blood, again, aspects that would stereo typically be expected in a horror film. In addition, the colour red is bright and strong, the complete opposite to the other colours used on the poster so it helps to bring the composition of them forwards. This is an important factor, especially when considering the title as this is the main focus point in the screen. We have learnt to use this on our poster when we create ours, as is helps to make the audience aware of what the film is about. The other parts that are shown in red is the word 'FILMZ' and the surnames of the actors/actresses featured in the film. This is effective, as a lot of the time, the surname is the most recognisable part of the actor. If a successful actor is featured in a film, then it helps the film to have a USP, which helps grossing film profits in the box office.
The placement of the title is also an important factor to conisder. We wanted to play on the idea of weirdness and unfamilarality, as clowns are seen to be odd and creepy. Therefore, we decided to place the title of our film on the side of the poster. This is effective, because to be able to read the title, the audience would have to tilt their head, much like what the clown is doing in the trailer and in the magazine cover. This could further suggest that the audience are the clown, and that the audience are part of all the production.
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